But in the end, that’s what makes them so viral. In his experience, only a small portion of life hack videos actually have an effect on people’s lives. The content creator is one of the founders of HellthyJunkFood, a media brand and YouTube channel that specializes in fast-food menu hacks. Which hacks are just for entertainment, and which ones are actually taking hold? So what makes a video stick? This, in many ways, is the central question behind TikTok’s life hack explosion. In his best-selling book, The Tipping Point, Malcolm Gladwell argues that stickiness - the distinct quality of a message that allows it to take hold - is one of the biggest factors in determining if an idea spreads widely. There are countless theories about what makes certain ideas - or in this, case hacks - rise above the rest. He’s getting stopped about the ones people try at home the ones that stick with them long after they’ve left their For You page. After all, Autade isn’t getting stopped at theme parks over every life hack he shares. But there’s a difference between watching something and actually learning from it. On a good week, Autade might post six or seven totally different videos, and all of them get hundreds of thousands, if not millions, of views. “I thought that was pretty did y’all know these? □ #iphonetrick #iphonetricks #iphonetips #fyp #LearnOnTikTok #TikTokPartner ♬ original sound – aakaanksh I was at a theme park in North Carolina a few weeks back and one of the vendors gave me free hot chocolate because he recognized me as the ‘ headphone jack guy,'” Autade said, referring to his tendency to speak into his Apple headphones during videos. “I get stopped a lot and people usually tell me which one of my hacks they’ve used. Now that his page is a hit, he hears about life hacks everywhere he goes. Whether it’s how to clean dirty hats, how to “de-salt” a homecooked meal or how to hang AirPods from a computer screen, users are guaranteed to learn some new trick or life-altering tip every time they open the app.Īutade’s witnessed it firsthand. Spending any significant time on TikTok means coming face to face with dozens of these clips. That’s not to mention the endless various subcategories of life hack content, including cleaning hacks, cooking hacks, parenting hacks, fast-food hacks and Autade’s specialty, technology hacks. For example, videos using the hashtag #LifeHacks have drawn more than 46 billion views, while those featuring #Hack have combined for another 33 million. That’s because Autade’s bread and butter, life hack videos, are far and away one of the biggest, most abundant forms of content on the app. Most of his videos follow a simple format - one that anyone with even the smallest amount of TikTok knowledge can understand. Today, Autade, who posts under the name has close to 5 million followers. He still remembers running around his house, explaining the news to each of his family members. In the following days, Autade gained half a million new followers. The video ultimately drew over 56 million views. It was when he knew, for sure, that his page was taking off. Looking back now, he sees that moment as a turning point. The 22-second video, which shows off an easy life hack for using voice controls to unlock an iPhone, was a hit - easily his most popular clip to date. Last June, Aakaanksh Autade posted a TikTok he’ll never forget.
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